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Nam NguyenBefore-After A/B Testing Statistics for Marketing Analytics With Both R and PythonThis post details the process of analyzing before-after A/B testing experiment (“pre-post controlled experiment”) in marketing analyticsDec 30, 2022Dec 30, 2022
InBetter MarketingbyAlana Rister, Ph.D.The Ultimate Guide To A/B Testing From A ResearcherLearn everything you need to know about A/B testingMay 5, 20245May 5, 20245
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InTDS ArchivebyLeihua Ye, PhDA Practical Guide To A/B Tests in PythonBest practices that data scientists should follow pre-, during-, and after- experimentsJul 1, 20212Jul 1, 20212
InTDS ArchivebyLeihua Ye, PhDAn A/B Test Loses Its Luster If A/A Tests FailA statistical approach to A/A testsJul 9, 20212Jul 9, 20212